Current trends in digital marketing

The events of 2020 have dramatically elevated digital marketing to new heights. With digital marketing, we are well aware that what worked in 2018, 2019 or 2020 will never work the same way in 2021. To make the best use of digital marketing, we have to ensure that we stay on top of the latest trends. We Algorizon are entering an all new decade and with technology changing rapidly every day, we would like to put forward some new digital marketing trends that will likely rule the most of 2021.

Entry of Artificial Intelligence (AI)

                All of you must be well aware by now that 2020 itself saw artificial intelligence rising to new dominant position. It has become the heart and soul of many businesses all over the world and industry. It is already taking up a major key role in many simple jobs. According to Techgrabyte “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years”. The areas where we can presently see AI being implemented is basic communication, product recommendation, content creation and many more.

Conversational Marketing

Modern marketing has become more conversational. Now-a-days client wants an immediate response to their queries. With conversational marketing, a one to one and real time connection between marketers and clients has become possible. It facilitates user experience by a facility driven model which brings in more engagement.

Personalization

If you want your business to stand apart in 2021, learn how to personalize your content, products, email and more. Companies like Cadbury’s, Starbucks and EasyJet have successfully utilized personalization tactics in their marketing strategy. Personalized experiences are appealing to customers.

Engaging content marketing still dominates SEO

In 2021, your business still requires creating content that will make your viewers see you as a trusted and reputed organization. With content marketing, you can bring in new customers to your website and build long term relationships with them.TA