Requirements of a mobile friendly website

We all are now in the age of internet which we mostly browse on our mobile phones as it is highly convenient. We reach for our mobile phones all the times – if we are bored, tired or curious. Due to this new consumer behavior, our digital marketing strategy needs to set focus on mobile as well. A most important asset that you should prioritize in today’s world is a mobile friendly website. A mobile friendly website means that a website should look and function well on any kind of mobile device.

                You should try and engage your users through a well responsive and aesthetically appealing mobile friendly website. Check out these essential features you must keep in mind while designing a mobile friendly website.

Easy reading and navigation

                Mobile content should be readable and it is extremely important to ensure this as mobile text appears usually smaller than desktop or laptop text. Your users should not bother with the issue of having to zoom in your piece of content of your website. Moreover, your website should be easy to navigate on mobile phones. The various navigation sections should not be clustered together making it difficult for a mobile user to choose a particular option.

Simple and dispersed background

                Attractive themes and backgrounds are used while designing a website. This can personalize your brand identity and give your regular viewers a familiar experience. These aspects should still be visible when users are viewing your website on a mobile device. Blur and diffuse the background images to highlight the navigation and main features of the website.

Function to swipe and give gestures

                Make sure you have incorporated the most commonly used gestures on your mobile website. Nowadays people are more comfortable in using multiple gestures and swiping functionalities in browsing a website like pinch in, pinch out, hold and drag and tapping.

Add creative and eye-catching animations

                A growing trend which users enjoy on websites nowadays is the functional animations. You can enhance the visual aspect of your website by adding animation which can provide a rich experience to your users.

Touch ID

                Touch ID is present for enhancing the security of your smartphone. Nowadays this feature is used by many apps and websites to ensure security of their services. Thereby, make sure you incorporate touch ID in your mobile website providing your users with enhanced security which will assure them to make payment on your website or use your services.