Stating a known fact- your business needs an effective and consistent social media presence. With the range of social media platforms, you can easily connect and interact with your customers, expand your brand awareness and raise your leads and sales. Your users and engagement on social media platforms are bound to increase as there are more than 3 billion social media users all over the world. You can increase your business’s online presence in manifold by reaching across a large audience in less time and effort. An effective social media strategy can enable you to initiate conversion about your brand and products. You can connect with your customers on a personal level through your social media platforms. You can create such an image of your brand that it becomes the first thing that pos into your customer’s mind when they think about a certain product or service.